Marriott and Ikea are teaming up to create new hotel network: Moxy Hotels. First property will be opened in Milan early next year. Moxy should meet demand from younger, more cost-concerned travelers. Rooms will be sold at about 65-90 euro a night.
The companies want to build around 150 hotels in 10 years, each having 150-300 rooms. The design presented on the promo video seems to be modern and art oriented.
By the way, did you hear the Ikea Song yet? Its hilarious any quite catchy 🙂